Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing KnowHow, for Harvard Business Online. Join in on the debate on whether Ford will make a comeback on their global brand. The post is reprinted on HBS Working Knowledge here.
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Why Global Brands Work
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing KnowHow, for Harvard Business Online. Join in on the debate on whether Ford will make a comeback on their global brand. The post is reprinted on HBS Working Knowledge here.